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We help
people spend more time on the things that matter

HOLD’s goal has always been to help limit the distractions and meaningless time spent on devices, in order to live more in the present and spend time on the meaningful things in life. 


We started as students, where despite the strong desire to achieve good grades, we found ourselves constantly checking our phones and scrolling endlessly while ‘studying’ - struggling to find that productive work flow and feeling bad about the time wasted. We have spent the last five years perfecting HOLD with the help of 650,000 amazing students in the Nordics and UK.

We’ve learned so much, from understanding the intrinsic motivation behind being a master of one’s own productivity and seeing that there’s an increasing need for a tool that helps users structure their days and help them to focus on one task at a time. It really isn’t about the rewards… what people want is to get shit done!

Friends Hanging Out

We want you to get the most out of life  

We believe in supporting organisations that build a better tomorrow 









Our Values

Find the joy

Love what you do and you’ll never work a day in your life. No matter how tough a journey, when we unlock the joy we unlock our potential to achieve the impossible.


Celebrate early, and often

Our most epic wins in life are the ones we work hardest for. Celebrate early and celebrate often. Live each moment to its fullest.


Remember the Human

No true breakthroughs are ever possible without engaging a few humans along the way. Everyone matters. Everyone.

Challenge your limits

Nothing great ever came from playing it safe. We value the courage to take bold leaps and hold tight to your dreams.


Use your energy and commitment to support, motivate and to take action to uplift all those around you.

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